Client
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Engaging local stakeholders—including the Khalil Gibran International Academy, Roulette Intermedium, the Mark Morris Dance Group, and the Recovery House of Worship—is central to our approach and builds on our prior experience in community outreach. Inviting these groups to participate in the design review and involving them directly in the construction process helps ground the project in the local context. Hosting block-party-style “painting parties” offers a fun and collaborative way for community members to contribute, while also opening the door to conversations about the neighborhood’s ongoing transformation. The result will be a piece of public art that fosters interaction and stands out visually—designed to be enjoyed by all. As a multicultural practice, our work often reflects our diverse backgrounds through colorful, graphic aesthetics. This inclusive spirit is a way to give back to the community with a message that is joyful, bold, and uplifting. The colorful graphics of the site activation are designed to be visible at various scales, from different viewpoints and at all times of the day. Lighting plays a key role in this, enhancing nighttime visibility and creating a sense of safety in an area currently lacking the presence of active storefronts or natural surveillance. To achieve this, we propose adding rows of LED tubes to each street shed module and installing floodlights in the existing plaza. A “lighter, quicker, cheaper” approach allows for flexibility throughout the multi-year development period, while delivering an immediate visual and functional impact—ideally in time for the upcoming New York City Marathon. Our experience working in resource-constrained contexts informs our belief in doing more with less. By providing the infrastructure for lighting, sound, and seating, we create a vibrant canvas for community-led programming. This approach enables local organizations to animate the space and adapt it over time—adding elements like folding tables and chairs to shape communal experiences with minimal ongoing investment. This placemaking strategy reflects the richness of cultural institutions in the area and supports the daily flow and activity of residents and pedestrians. It encourages both planned and spontaneous social interactions, while building excitement for the future of the Alloy Block—both on the ground and online.