Inmaterial

Inmaterial

GPB, The Kapital Group

GPB, The Kapital Group

Client

Temporary Spatial Installation, Gallery, Artistic Intervention

Temporary Spatial Installation, Gallery, Artistic Intervention

Services

2023

2023

2023

Year

Year

Company, an essential digital framework in Europe, embodies the spirit of research collaboration, traversing singular researchers, establishments, and transnational bounds. Challenged with the task of organizing and categorizing a decade's worth of research, Company sought our expertise. We have imbued this data with a new form, shaping it into a user-focused, open access portal.

Company, an essential digital framework in Europe, embodies the spirit of research collaboration, traversing singular researchers, establishments, and transnational bounds. Challenged with the task of organizing and categorizing a decade's worth of research, Company sought our expertise. We have imbued this data with a new form, shaping it into a user-focused, open access portal.

The approach centered on enhancing Company's renown for excellence with sentimental significance and modern societal relevance, encapsulated in the notion 'Enriching Quality with Emotion'. Employing the Brand methodology extracted fresh brand values, mirroring a balanced mixture of the Company's goals, shareholder anticipations, and market understandings. This tactic allowed for an intensive exploration of the company's nucleus, permitting a reinvention of its brand framework and intent. The strategy involved not the creation of a new persona in the conventional sense but the foundation for a progressive brand metamorphosis that would navigate Company towards a more interactive, bona fide, and emotionally appealing future.

Client GPB + The Kapital Group Year 2023 Services Conceptualization, Construction, Ideation, User Experience, Exhibition and art relations Materials Wood, Steel Wire, Paint, Adhesives, Fabric, Reused construction materials Credits Ines Guzmán (Creative Director) Julian Mora (Design) Juan Tribaldos + TK Studio (Photography) Eliot Morris (Construction) Paz Ulloa (Art and Exhibition)

All Rights Reserved, 2019-2025

All Rights Reserved, 2019-2025