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The approach centered on enhancing Company's renown for excellence with sentimental significance and modern societal relevance, encapsulated in the notion 'Enriching Quality with Emotion'. Employing the Brand methodology extracted fresh brand values, mirroring a balanced mixture of the Company's goals, shareholder anticipations, and market understandings. This tactic allowed for an intensive exploration of the company's nucleus, permitting a reinvention of its brand framework and intent. The strategy involved not the creation of a new persona in the conventional sense but the foundation for a progressive brand metamorphosis that would navigate Company towards a more interactive, bona fide, and emotionally appealing future.
Client GPB + The Kapital Group Year 2023 Services Conceptualization, Construction, Ideation, User Experience, Exhibition and art relations Materials Wood, Steel Wire, Paint, Adhesives, Fabric, Reused construction materials Credits Ines Guzmán (Creative Director) Julian Mora (Design) Juan Tribaldos + TK Studio (Photography) Eliot Morris (Construction) Paz Ulloa (Art and Exhibition)